A lack of effective management is one major factor that has hindered the growth of sports today in Nigeria. We are constantly offered a variety of solutions by patriotic Nigerians who care about our problems. This text is called “Modern Trends in Sports Administration and Management” and it offers one solution. It was written and edited in part by Dr. Joseph Awoyinfa. A lecturer at the Department of Human Kinetics and Health Education Faculty Education University of Lagos, Nigeria. A researcher and educational consultant. The university and the author invited me to read the book as it was being presented to the general public in Nigeria on December 4, 2008.
Awoyinfa said that sport is now an important topic which cannot be ignored in various areas of the economy. The author states that the text examines contemporary issues in sport administration. In particular, it focuses on theories, principles, and current trends in modern sports management.
The text has 16 chapters. Chapter one is called “the idea of sports management”. Awoyinfa here says that management is a concept which implies different things to different people at differing times. Thus, there are many definitions of it. He explained that management has been described in many different ways.
According to the author, sports administration is an art that involves carrying out sport organisational functions and tasks through individuals. However, as a science, it’s about setting up sports philosophy, laws and theories as well as principles, processes, and practices. His definition of sports management refers to the establishment of formal structures and a system that is based upon a mission, goals, targets, tasks, and objectives.
Awoyinfa said that sports management could refer to one person or a group of people. Management, as a discipline is not the same thing as management. However, it’s a field that studies many topics and subjects. As a process, sports management refers to a way of doing things in a systematic manner. Awoyinfa describes the roles of management in sports administration. They include planning, organisation, staffing and controlling, as well as budgeting, coordination, control, evaluation, and budgeting. This article explains what a “sports manager” is. It is any person who directs any sport organization at any level.
Other people’s efforts towards achieving organizational goals in sport.
Chapter two will focus on the evolution and current trends of management thinking in sports. Awoyinfa points out that the evolution of thoughts about sports management goes back to the time when people were attempting to achieve goals through group work. His words are, “Many years ago, serious thinking and theory about managing existed. This was the time when modern management thought emerged.” Frederick Taylor, Henri Fayol and other pioneers in the field of sports management theory and practice were among the first to produce theories and principles. The industrial revolution of nineteenth century was likely the catalyst for this serious theorizing.
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Awoyinfa states that since the dawn of the 20th-century, business and sports theory writers have presented different theories about managing work and people. This author informs us that there are three main schools to management thought: the classical, the human behavioural, and integrative. Awoyinfa also mentions early sports management theorists, principles and characteristics for scientific management, and an appraisal of scientific management theory.
Thematically, Chapter 3 is titled “principles and management of sports”. The chapter’s educational consultant explains how sports principles are the basis of sport management. He explains that principles for managing sport organizations of different size and characteristics must therefore be based upon general terms. “Modern sports administrators and managers are expected to be capable of identifying and using appropriate principles that are applicable to specific situations. Awoyinfa states that there is no one single rule that can be applied to all administrative situations.
He states that the fundamental principles are applicable to all sports organizations and are therefore sometimes called “universal rules of sports management”. He explains that responsibility, delegation and communication are just a few of the principles. Awoyinfa describes the following principles as humanitarian principles in sports management: democracy, justice, human relationships, sympathy empathy, consideration and humility.
Chapter 4 is based around the concept of motivational and behavioral theories in sports organisations. The author says that human beings behave differently under different conditions and are difficult to predict. Awoyinfa says that because human beings make up the largest part of a sport organisation, managers need to be able to understand why people behave in a certain way so that they (sports administrators) can influence people in the desired way.
Motivation is one of the most powerful tools that an author suggests for eliciting performance in athletes. Motivation is needed by sports organisations to help employees perform.
It is a complex topic that has been important to sports managers. Awoyinfa also discusses the application of motivational theories for sports management and methods to modify behaviour.
The author focuses his analytical searchlight in chapters 5-10 on various topics, including management techniques for sports organization, the concept of sport organisation, setting design in a sports organisation, planning in sports administration, making sports organisations more successful in Nigeria, and staffing in these sports organisations.
Chapter 11 is about communication strategies in sports organizations. Awoyinfa states that communication is key to any organisation’s success. Organizations can’t function efficiently if members lack communication skills. This author states, “Communication is the animating spirit of an organization. Without it, organisations may stagnate.”
Awoyinfa Chapters 12 to 16 cover concepts such as leadership and sport administration, organizational changes, and sports management leadership; sports administration and sports management as a coach; teaching humankinetics and education in health in schools and colleges; as well as the organisation and administration schools at different levels.
This text receives a pass grade for its style of presentation. This text is well written and understandable. It is no surprise that the language is so simple, considering the author’s dual career as a pastor and lecturer. Awoyinfa emphasizes the objectives of each section at the beginning, and ends with review/revision queries to make it easier for readers to read.
Furthermore, he artistically embroiders the text using graphics (pages 50 – 97), 317, 338 and 395, respectively). to increase readers’ understanding via visual communication. Awoyinfa gives the reader an opportunity to refer to other sources at the end of each chapter, fulfilling his academic obligation. Awoyinfa’s inclusion of many references confirms his deep research. He is very creative in using visual distinctions for the phrase “Modern Trends”, which is part of the title.
Chapters four, eight, 11, and 13 are the chapters that make this text a compilation of modern management solutions to the problems plaguing Nigerian sports development. Because they address motivation, planning and communication as well as leadership.
Chapter four, however, is the most topical. The fact that this chapter is considered to be the most significant in terms of its subject matter, or the lack thereof, can be expressed in the inner front cover’s deeper communication and cohesion. These images are used in motivational discourse.
However, this text contains some errors. There are several errors in this text: “Acknowledgement”, instead of “Acknowledgements”, non-paragraphing natural first paragraphs of the “Preface”, “Losing,” (pages 396, 404), instead “Losing”, etc. These errors will be corrected in next edition.